VIVID Plus, the charitable arm of leading housing association VIVID, is today announcing a further £250,000 investment to support the Hampshire area and its residents, to help towards the impact of the cost-of-living crisis. 

The £250,000 investment will be channelled across three key areas, with £100,000 to local foodbanks, and community pantries; £100,000 to its community centres to meet the needs of the local people and support the growth of social enterprise; and £50,000 towards crime reduction initiatives and projects to reduce health inequalities. 

With people across the country facing increasing financial pressure and stress, the funding comes at a critical time. VIVID is also focused on helping customer’s secure an estimated £5.25m of additional income this year, from unclaimed benefits or grants to helping secure over 325 new jobs in the region. This support will impact over 3,000 VIVID customers this year, helping them to continue to stay safe and maintain their home.   

Jonathan Cowie, Chief Operating Officer of VIVID, said,  

“We know the cost-of-living increase is having a big impact on many of our customers here at VIVID.  Our teams are working hard to offer support with a range of services from money and benefits advice to helping customers into training and employment. We do everything we can to support our customers and make sure that they feel safe and secure in their homes and communities.” 

Our foundation VIVID Plus enables us to invest further:  

“With this £250,000 investment from VIVID Plus, we’ll provide our customers and the wider Hampshire region with much needed practical support at such a difficult time for customers”   

This investment follows VIVID Plus’s initial investment of £2million into the wider community since it launched in February 2021. 

To learn more about VIVID Plus, please visit www.vividhomes.co.uk/vivid-plus.